New Functionality Provides Customers with Direct, Online Access to VELCRO® Brand’s Fastening Solutions
MANCHESTER, NH – Dec. 17, 2014 – Today, Velcro Companies, announced the launch of its ecommerce functionality that provides consumers with the ability to purchase a range of fastening solutions directly on shop.velcro.co.uk.
The ecommerce capability is part of Velcro Companies’ strategy to offer a seamless experience for its customers and partners alike. The top-selling, 100-plus products ranging from the brand’s ONE-WRAP® ties to versatile adhesive-backed hook-and-loop to Sticky Back for Fabrics strips and dots will be available on the site.
“As a lifestyle brand, we’re focused on providing convenient and time-saving solutions,” said Julie Barry, Director of Global Brand, Velcro Companies. “Our new ecommerce capabilities are just one component of our omni-channel sales strategy focused on expanding consumer access to our market-leading fastening products. This launch complements our existing partnerships with major national and local retailers by providing consumers with more opportunities to drive product trial and ultimately drive in-store purchases.”
To create the ecommerce functionality, Velcro Companies worked with Active Commerce and leveraged its Sitecore-powered solution that provides a unified platform for content management and ecommerce. Velcro Companies also worked with Boston-based tech firm Verndale to implement and oversee all consumer-facing aspects of the new website.
In keeping with its commitment to an omni-channel approach, the Brand recently opened its first retail pop-up store: the VELCRO® Brand Holiday HackShop. The HackShop at 199 Lafayette Street in New York, New York is open Dec. 1 – 19. In addition to serving as a festive holiday destination, the retail store also offers more than 30 unique SKUs for purchase. Visit the HackShop website for more details.
For more information or to purchase VELCRO® Brand products, please visit www.velcro.com.
About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
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For additional information please contact:
Amy Thompson
FleishmanHillard
amy.Thompson@fleishman.com
(617) 692-0508
