Manchester, NH – September 24, 2014 – Velcro Companies, in its commitment to creating convenient fastening solutions, launched Sticky Back, the peel and stick hook and loop fastener for fabrics. The fastener creates a permanent adhesive bond to fabrics without the use of a sewing kit, glue or an iron. The solution serves a variety of functions ranging from costume creation and accessorizing, to quick fix hem repairs and patch attachment.
Velcro Companies worked with engineers to develop the most durable and easy-to-use fastener. Sticky Back uses state-of-the-art technology to create a permanent bond between the adhesive and fabric without the use of any sewing, ironing or glue and can withstand hundreds of washes. The fastener isn’t the only thing that is convenient; the packaging allows consumers to take the fastener wherever life takes them in case of any problem such as a quick apparel fix.
“Velcro Companies is thrilled to provide an easy-to-apply fabric adhesive to our valued customers,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “Since the beginning, the brand has been committed to making our customers’ lives easier through our countless product innovations and we are excited to announce the launch of another product that our customers can rely on for quick, simple fixes.”
Sticky Back for fabric will be offered in both black and white in an effort to provide consumers with options to meet their needs. In addition, the product comes in an assortment of shapes and sizes so to serve useful for any project coming one’s way.
Sticky Back will be found in craft, home good and drug stores across the country including, Jo-Ann Fabric and Crafts, Hancock Fabrics, A.C Moore, Darice, Rite Aid, and Home Depot. Please Visit www.velcro.com for more information or to locate a retailer.
About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
For additional information please contact:
Amy Thompson
FleishmanHillard
amy.thompson@fleishman.com
617.692.0508
