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From Mirco to Macro: Luis Eslava, IED, and VELCRO® Brand

Walk into our Boston or Barcelona office and you’ll see the possibility of our products. Designers Luis Eslava and Lorena Sauras have brought our brand to life through inventive designs. From lamps to maps, our workspace illustrate how the micro can translate to the macro. Just recently, Luis and Iria del Bosque shared his creative process with a crop of students from the Instituto Europeo di Disegno.

Here’s what they created:

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From small pieces,

VELCRO®_Brand_Texture_Design

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came larger, intricate designs

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and fully functional structures.

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Micro_Macro_VELCRO®_Brand

Incredible, right?

VELCRO®_Brand_Structure_Design

Stay tuned for more creative uses of our products.

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