Scotts Incorporates VELCRO® Brand PRESS-LOK® Advanced Closure Technology into its Packaging
MANCHESTER, NH – DECEMBER 9, 2013 – Velcro Companies, with its commitment to creating smart products, services and technologies wherever things can be connected, announced its partnership with The Scotts Miracle-Gro Company (NYSE: SMG), to enhance packaging for Scotts® EZ Seed® grass seed. The world’s leading marketer of branded consumer lawn and garden products selected VELCRO® Brand PRESS-LOK® closure technology to provide consumers with greater ease of access and superior closure assurance for spill protection.
Scotts and Velcro Companies worked with manufacturer Peel Plastics Products Ltd., a recognized leader in product and process innovation, to integrate Velcro Companies’ innovative PRESS-LOK® closure technology into Scotts’ grass seed package. Available in the 10 pound and 14.5 pound sizes, the new packaging offers gardeners more reliable closure assurance, helping to extend the shelf-life of the grass seed, season after season. The PRESS-LOK® closure addresses any chance of package misalignment by containing a series of interlocking micro features that connect at multiple levels, even after repeated use.
“Consumers increasingly focus on product design and packaging attributes as they make purchasing decisions. PRESS-LOK® closure provides a superior consumer experience and enhanced packaging design,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “We’ve seen great success with brands incorporating our closure into their package design and we’re pleased to expand into the outdoor and gardening market through this exciting partnership with Scotts.”
“Scotts’ focus is on providing the best lawn care products on the market to help homeowners, gardeners and outdoor enthusiasts easily create beautiful, healthy and hearty outdoor spaces,” said Jason Olson, Brand Manager, Scotts Miracle-Gro. “Our new packaging for EZ Seed® makes packaging lawn care even more efficient and enjoyable for our consumers, who will now have increased assurance that the product is securely closed in storage.”
The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
About Scotts Miracle-Gro
With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
About Peel Plastics Products Ltd.
For over 30 years, Peel Plastics Products Ltd. has been a recognized leader in flexible packaging solutions and process innovation. We create custom packaging solutions to complement your brand. As a responsive supply partner, our products are customized to provide solutions that are unique, industry relevant and brand specific. Peel is committed to being the most responsive supply partner, a recognized leader in product and process innovation, and the overall best value provider of flexible packaging materials. We house all of our print, lamination and converting capabilities in one location, which gives us a clear advantage at meeting otherwise challenging deadlines. For more information visit www.peelplastics.com and learn how we can help bring packaging innovation to your brand.
For further information, please contact:
Chris Lerra
Business Development Manager
Velcro Companies
CLerra@Velcro.com
(603) 222-4802
Amy Thompson
FleishmanHillard
Amy.thompson@fleishman.com
(617) 692-0508
