MANCHESTER, NH – October 27, 2014 – Velcro Companies announced the expansion of VELCRO® Brand PRESS-LOK™ adoptions in the European market through additional, dedicated, converter partners in several European countries. The VELCRO® Brand PRESS-LOK™ closure is integrated into a wide variety of consumer product packaging around the globe including pet foods, detergent pods, cheese, protein powder, granola, gardening, coffee, nuts and more.
Currently, Velcro Europe works with many pouch converters across Europe to integrate the VELCRO® Brand PRESS-LOK™ closure into a variety of flexible packages for different uses. Strong mutual collaboration exists especially with companies like:
• Bischof + Klein (Germany)
• SP Group (Spain)Goglio s.p.A (Italy)
• Mondi Halle GmgH, Plant Steinfeld (Germany)
• Amcor Flexibles Porto (Portugal)
• Goglio SP A. (Italy)
“Today’s consumers are looking for unique and convenient options for their on-the-go lifestyles,” said Lenny Swart, SBU Manager for Packaging & Materials Handling EMEA at Velcro Europe S.A. “We are working closely with our partners to develop simple, smart and consumer-friendly solutions. By implementing VELCRO® Brand PRESS-LOK™ into packaging solutions, we’re able to provide smart benefits to our customers, partners and consumers.”
“Velcro Europe is eager to provide VELCRO® Brand PRESS-LOK™ to new regions around the globe and implement into different applications that will ultimately suit the end-consumer,” said Jurjen Jacobs, Vice President of Global Marketing, Velcro Companies. “The close collaboration with our partners in Europe is a key part and true testament of VELCRO® Brand PRESS-LOK™’s growth and success. Because of Velcro Companies’ dedicated relationships with converters globally, the closure technology is also making headway in other markets including Australia, New Zealand, South Africa and China.”
The VELCRO® Brand PRESS-LOK™ closure system is a proprietary hook-to-hook technology that assists with keeping these applications fresh and secure. The closure is a unique solution in the industry because it offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
For further information, please contact:
Lenny Swart Amy Thompson
SBU Manager Packaging EMEA Managing Supervisor
Velcro Europe, S.A. FleishmanHillard
lswart@velcro.com amy.thompson@fleishman.com
+34-696704122 (617) 692-0508 – Office
