Number One Bath Soak Brand Updates Packaging for an Easier Consumer Experience
Manchester, NH – Jan. 27, 2015 – Velcro Companies today announced that Dr Teal’s®, part of the PDC brands® family, has integrated the VELCRO® Brand PRESS-LOK® closure into the packaging of its range of Epsom salt bath soaking products. This partnership marks VELCRO® Brand’s expansion into the wellness and beauty category for its inventive and proprietary closures.
Dr Teal’s® prides itself on providing the best quality and cut of Epsom salt by using premium Magnesium Sulfate U.S.P. grade with luxurious essential oils. Utilizing PRESS-LOK® ensures freshness while allowing for easy alignment and secure fastening, ideal for the packaging containing Dr Teal’s® fine-grain, therapeutic Epsom salts. PRESS-LOK® is a proprietary closure that was developed for the fast growing flexible packaging market. The unique closure offers easy alignment that allows consumers to fasten without precise line-up, securing the package with great burst strength.
“Partnering with VELCRO® a trusted, global brand, is a great fit for Dr Teal’s Therapeutic Solutions,” said James Stammer, CEO of PDC brands®. “The addition of PRESS-LOK® technology to Dr Teal’s Epsom salt products ensures exceptional product quality each and every time!”
“Consumer product brands around the world are recognizing that a convenient closure increases overall product value and appeal,” said Chris Lerra, Senior Business Development Manager of Packaging, Velcro Companies. “We are thrilled to continue to announce adoptions of the PRESS-LOK® closure and move into the wellness and beauty space through this fantastic new partnership with the Dr Teal’s® brand.”
The closure is available on all of Dr Teal’s® Epsom Salt Soaking Solutions in the 6lb and 3lb-sized bags. Dr Teal’s® is available in the Bath section at mass market retailers nationwide including Walmart, Walgreens and Target.
About Velcro Companies
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain and China and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
Note to editors:
At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
About Dr Teal’s®
Dr Teal’s® supports healthy living and overall well-being by offering high quality, therapeutic solutions at affordable prices. Since its introduction to the bath and body market, Dr Teal’s® has created an at-home bath and body collection based on simple, therapeutic luxuries, focused on the holistic natural remedy of Magnesium Sulfate (Epsom Salt). A time-honored tradition, Epsom Salt helps replenish the body’s magnesium levels, soothe muscle aches, exfoliate dead skin cells and so much more. Made in the USA, the line is owned by PDC brands®, a company committed to giving consumers top quality fragrances and bath essentials at affordable prices. “Like” Dr Teal’s on Facebook to learn more: https://www.facebook.com/Dr.Teals
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For additional information please contact:
Media Contacts:
Amy Thompson
FleishmanHillard for Velcro Industries
Amy.Thompson@Fleishman.com
O: 617.692.0508
Lindsay McNamara
Creative Media Marketing for Dr Teal’s®
Lindsay@cmmpr.com
O: 212.979.8884
