Velcro Companies Sees Continued Adoption of Fastener Across Consumer Product Categories
BOSTON – September 12, 2016 – Velcro Companies today announced that Wagner’s – one of the largest and oldest wild bird food manufacturers in America – now features VELCRO® Brand PRESS-LOK® closures on select packaging. The tactile, audible, easy-to-use re-closure is ideal for wild bird food and other granular products as it immediately assures customers that the package is securely closed and the contents are contained.
VELCRO® Brand’s PRESS-LOK® solution is integrated into several of Wagner’s most popular offerings including its Greatest Variety, Nyjer Seed, Cardinal Blend, Songbird Supreme, Safflower and Mealworms stand-up pouch bags.
“Wagner’s is known for first-to-market innovations throughout its 120 year history so it was a natural step for us to be the first wild bird food brand to adopt this innovative closure for our packaging,” said Don Corr, Senior Vice President, Wagner’s. “Our customers value quality and the new closures on our products communicate our commitment to quality that we infuse into our product design and manufacturing.”
“PRESS-LOK® closures create distinction for consumers who have dozens of brand choices in each product category,” said Jurjen Jacobs, Vice-President of Marketing and Innovation, Velcro Companies. “We developed the closure for today’s fast-growing flexible packaging market, and are pleased to partner with Wagner’s.”
The PRESS-LOK® hook-to-hook fastener is an exclusive solution that allows consumers to fasten without the need for tedious and precise line-up associated with typical press-to-seal zipper bags. Wagner’s worked with manufacturer Peel Plastic Products Ltd. of Brampton, Ontario, a leader in flexible packaging and process innovation, to
incorporate the PRESS-LOK® closure into the Wagner’s stand-up bag design.
Based on initial, positive market reaction to the packaging, Wagner’s is implementing the PRESS-LOK® closure into additional products early next year.
For more information about VELCRO® Brand’s PRESS-LOK® closure, please visit: https://www.velcro.com/business/products/hook-to-hook-lok/
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About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit www.velcro.com.
About Wagner’s:
Wagner’s, an American company founded in 1894, boasts a rich history as an industry leader in producing and selling premium wild bird food products. Wagner’s is one of the oldest and largest wild bird food companies in the United States, with a premier reputation in the industry. Wagner’s is well known for its high quality products and superior customer service provided over its 120+ year history of serving the wild bird feeding community. For more information visit www.wagners.com.
Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as “hook and loop,” “self-adhesive straps,” and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term “Velcro Companies” should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
Media Contacts:
Julie Barry
Velcro Companies
jbarry@velcro.com
O: 617.946.5536
Amy Thompson
FleishmanHillard for Velcro Companies
Amy.Thompson@Fleishman.com
O: 617.692.0508
Don Corr
Wagner’s, LLC
dcorr@wagners.com
O: 516.933.6580
