In the first two years of a child’s life, the average household uses 2,500 to 3,000 diapers per year. Considering the current costs in the market average between $0.20-$0.30/diaper, that comes out to $600 – $900 (€550 – 825) spent on diapers in a year. Given how essential these products are for the everyday household, it is important that diaper brands develop a strong sense of trust with their customers. To do this, they need to provide products that are soft and flexible, but without compromising on absorbency. Here is why VELCRO® Brand fasteners improve diaper designs to help brands develop a strong bond with their customers.
Maximzing Ease of Use & An Ideal Fit in Diaper Designs
To be sure parents are optimizing performance of their diapers they have to take into consideration proper fit. By removing rigid fasteners such as buttons or snaps and adding VELCRO® Brand fasteners, this creates a lighter weight product that can better adjust to various body types and sizes. Soft fasteners such as these are a simple solution. They enable a quick and easy open and close for active babies and toddlers.
A Better Fit Improves Absorbency in Diaper Designs
Another indication of a high quality diaper is how well it prevents leaks. Since VELCRO® Brand fasteners are easy to adjust and do not have fixed landing zones such as buttons or snaps, they can secure for a close fit that will improve moisture containment when your child has to go. This will be particularly important while parents and their children are away from home.
Add More Sustainable Materials for the Environment
When shopping for the best diaper brand, a third consideration parents think about is the contents of their child’s diaper materials. It is said that 92% of disposable diapers go into landfills which means it’s important to reduce the amount of ingredients in diapers that can have a negative impact on the environment. VELCRO® Brand FLEX-ZONE™ closures are trusted fastening solutions that are adhesive-free and can be OEKO-TEX® STANDARD 100 certified. Having this specification tied to your products will help differentiate your brand while customers are decided what is best for their children.
Your best brand advocate is your customer and due to social media and blogs, word of mouth travels much farther and faster than ever before. Make sure you have the best relationship possible by incorporating the benefits of VELCRO® Brand fasteners into your products.
Whatever your requirements, our global teams are available to procure the right materials, provide industry expertise and add support to your supply chains.
